What Happens When Jun Ji-hyun Works Part-Time at Baskin-Robbins?

Even after 27 years in the industry, actress Jun Ji-hyun shows no signs of relinquishing her top spot as an unrivaled CF queen.

Every brand she endorses experiences a remarkable surge in sales, making her achievements more than just modeling success – they've become a recognized economic phenomenon.

The beginning of her legendary status can be traced back to the 1999 drama 'Happy Together'. Amidst a star-studded cast including Lee Byung-hun, Song Seung-heon, Kim Ha-neul, and Han Go-eun, rookie Jun Ji-hyun played the role of an indie musician suffering from kidney failure.

The character was portrayed as working at an ice cream shop, 'Baskin-Robbins', and the product placement resulted in a 200% increase in sales.

That same year, Jun Ji-hyun's 'Samsung Myjet Printer' commercial generated a massive wave of memes. It was a time when the computer peripheral market was rapidly expanding with the rise of the internet. Samsung's printer market share skyrocketed to 44% thanks to this single advertisement.

Elastine, which Jun Ji-hyun began endorsing in 2001, held the top spot in the shampoo market for 11 years. The model was briefly changed to Kim Tae-hee, but she voluntarily stepped down. Seven years later, Jun Ji-hyun returned to the brand, once again creating a huge buzz.

In 2014, she became the face of BHC, and news of the company's sales quintupling to 300 billion won within a year was widely reported in both entertainment and economic publications.

Recently, Jun Ji-hyun added another role to her impressive resume – a model for Ildong Pharmaceutical's G-Queue Lab. The drama 'Polaris', which she's starring in alongside Kang Dong-won, is generating considerable excitement among fans, who are hailing their pairing as a 'miracle collaboration'. The drama has just begun filming.

Given her enduring influence, it's likely that Jun Ji-hyun will continue to reign as the CF queen for the foreseeable future.

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