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What happens when Jun Ji-hyun works part-time at Baskin-Robbins

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Summarized by durumis AI

  • Jun Ji-hyun, a 27-year veteran actress, shows her overwhelming influence as the Queen of CF, and the brands she models for record tremendous sales increases, showing results that can be called an "economic phenomenon".
  • In 1999, she appeared as the model for Baskin-Robbins in the drama "Happy Together", increasing PPL sales by 200%. In the same year, her CF for Samsung Myjet Printers led to a 44% market share increase for printers. From 2001, Elastine, which she modeled for, recorded the number one spot for shampoo brands for 11 years, proving her overwhelming influence as a model.
  • In 2014, her modeling for BHC resulted in a five-fold increase in sales, and she continues to solidify her position as CF Queen. Recently, she was selected as the model for Il Dong Pharmaceutical's G Cube Lab, and has started filming the drama "Polaris" starring alongside Kang Dong-won, drawing a lot of attention.





Ji Hyun Jun, an actress with 27 years of experience, still has no plans to give up her 'unrivaled' CF queen title to her juniors.

Every brand she touches sees a huge sales increase, and she has achieved accomplishments that have made her more than just a model; she's become an economic phenomenon.



The beginning of this legendary status was in 1999 with the drama 'Happy Together'. Among superstars like Lee Byung-hun, Song Seung-heon, Kim Ha-neul, and Han Go-eun, rookie Ji Hyun Jun played the role of an indie musician suffering from kidney failure.

She worked at an ice cream shop called 'Baskin-Robbins,' and thanks to the PPL, sales grew by 200%.


That same year, Ji Hyun Jun's 'Samsung Myjet printer' commercial produced countless memes. It was a time when the computer peripheral market was booming with the internet's rise. With just this one commercial, Samsung achieved a 44% market share for printers.


From 2001, Ji Hyun Jun was the model for 'Elastine', and it remained the number one shampoo brand for 11 years. The model was briefly changed to Kim Tae-hee, but it was a decision made by Kim Tae-hee herself. Then, seven years later, she returned to the same brand and once again made a huge impact.

In 2014, she became the model for BHC, and news articles in both entertainment and economic publications rushed to report that their sales had increased fivefold in a single year, reaching 300 billion won.

Recently, Ji Hyun Jun added a new modeling gig to her resume, becoming the face of Il Dong Pharmaceutical's 'G-Queue Lab.' The drama 'Polaris,' in which she is cast alongside Kang Dong-won and has been called a 'miracle combination' by fans, has begun filming, generating a lot of buzz.

With this kind of influence, it seems likely that Ji Hyun Jun will continue to hold the title of CF queen for a long time.

Copyright © RUN&GUN

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